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EngagementsNow accepting Q3 engagements — limited capacity for new partners.
GTM Layer

Engage

Build an advocate-led GTM engine.

We do not publish package prices. Engagements are scoped to your company stage, hiring plan, advocate roster, and operational complexity. Request a strategy call and we will come back with a scoped shape.

Engagement variables

Each engagement is custom. Six variables shape scope, depth, and timeline.

We scope from these inputs — not from a price sheet — so the engagement matches the operating reality of the company, not the convenience of a template.

  • Variable 01

    Company stage

    Series A through enterprise have different operating constraints, hiring timelines, and pipeline targets. Scope is set to stage.

  • Variable 02

    Hiring scope

    How many advocates and growth/SEO operators we are helping recruit shapes engagement depth and duration.

  • Variable 03

    Number of advocates

    A 1-advocate engagement is fundamentally different from a 3-advocate roster across multiple functional domains.

  • Variable 04

    Strategic complexity

    Single-region single-product GTM differs from multi-region, multi-product, or category-creation positioning.

  • Variable 05

    Operational support

    Depth of publishing infrastructure, sales enablement, and attribution work required to wire the engine into pipeline.

  • Variable 06

    Channels involved

    Long-form, written, owned, and partner surfaces each carry distinct operational design. Scope follows fit.

Engagement shapes

Three engagement shapes — Strategy, Buildout, and Embedded Partner.

Each is custom-priced after a discovery call. Companies typically start at one shape and graduate into the next as the system matures.

Strategy Engagement

Design phase

For companies designing their advocate-led GTM model — positioning, narrative, org design, and the hiring plan.

Engagement pricing

Custom — confirmed after discovery.

  • GTM and category audit
  • Market positioning + narrative architecture
  • Advocate strategy and selection criteria
  • Organizational design and reporting lines
  • Hiring plan for advocates and growth
  • Content-to-pipeline operating model

Pre-buildout. Strategic clarity before headcount.

Schedule a GTM assessment

Buildout Engagement

Most common

For companies ready to recruit, train, and operationalize advocate teams — the full 3-phase embedded engagement.

Engagement pricing

Custom — confirmed after discovery.

  • Everything in the Strategy Engagement
  • Advocate recruitment support (2–3 advocates)
  • Growth marketer / SEO recruitment support
  • Advocate training and onboarding
  • Publishing operations and workflows
  • Pipeline alignment and KPI framework
  • Engine launch and operating handover

Default 90-day embedded engagement.

Schedule a GTM assessment

Embedded Partner

Fractional leadership

For companies wanting ongoing strategic oversight and fractional advocate-led GTM leadership after the engine is live.

Engagement pricing

Custom — confirmed after discovery.

  • Strategic GTM oversight
  • Quarterly category and positioning reviews
  • Advocate coaching cadence
  • Pipeline + attribution refinement
  • Hiring and roster decisions
  • Continuity with the original engagement team

Post-buildout. Retainer cadence set to the team.

Schedule a GTM assessment

Custom engagement pricing available after discovery. We work with a limited number of partners each quarter.

Schedule a GTM assessment

Tell us about the company. We will come back with a scoped engagement.

Most responses go out within one business day. If we are not the right fit for the engagement, we will be direct about that and point you somewhere better.

GTM assessment

30 minutes. No pitch deck.

Response time

Within one business day.

Capacity

Limited engagements per quarter.

Email

advisory@gtmlayer.io

Engagement shape

We respond within one business day. No mailing list, no spam.